Vendor Spotlight: Bridals by Sandra

Back to homepage

Bridals by Sandra
By: Fred Jerant
Photographs Courtesy of Bridals by Sandra Bridals-by-Sandra-3

Bridals by Sandra (BBS) marked its golden anniversary in 2015 — making it the oldest bridal shop in the Lehigh Valley. And in that time, the family-owned business has served the needs of over 50,000 clients.

But it’s more than mere longevity that makes the shop unique. It’s also the dedication to providing a level of professional, personalized service that’s hard to match.

Personal, Professional Attention

“From the moment you enter our showroom until the day of your wedding, you’ll work closely with a single bridal consultant,” said Susan Powell, president of Bridals by Sandra, Inc. “And that includes guidance not only about your gown, but also jewelry, hair ornaments, invitations, undergarments — all the personal aspects of your wedding.”

BBS stocks hundreds of gowns within its 10,000 square-foot facility, in a broad variety of styles, cuts and lengths to complement each bride’s height, figure and budget.

The store has remarkable access to practically every brand in the wedding industry. If you see a dress in a national magazine, chances are good that BBS can get it for you — even the prestigious Pronovias line from Barcelona. Powell added that the store is the region’s exclusive source for David Tutera’s collections. “He has designated us as one of only 13 ‘premier bridal shops’ in the U. S.” she said. “If he has a client in this region, he refers her to us.”

Details, and More Details Bridals-by-Sandra-2

Although most bridal shops have a common area for trying on gowns, BBS uses individualized areas; each wedding party has a private room. “This is a very important purchase,” Powell pointed out. “And our private facilities let you concentrate on your dress alone.”

And while any store can sell a gown, Bridals by Sandra consistently goes much further:

  • Professional seamstresses on premises (to minimize alteration costs)
  • Customized veils
  • Assistance with invitations
  • Assistance in coordinating your groom’s attire, with tuxedo rentals
  • Bridal notebook, with recommendations on wedding professionals
  • Professional pressing of gown prior to first fitting, and just before the final pick-up
  • Lay-away for all wedding needs
  • Bridal storage garment bag
  • Professional shoe dyeing to match all gowns on premises
  • And much, much more

Happily ever after Bridals-by-Sandra-4

Bridals by Sandra even provides gown preservation service for your future heirloom. When BBS took over its present location in Nazareth (a former dry-cleaning establishment), it gutted the building — but kept that shop’s fireproof vault (originally used for storing customers’ furs). Today, brides can use it for long-term storage of their gowns and accessories, ensuring that they’ll be in like-new condition years from now.

Find out more about the difference Bridals by Sandra can make. Visit them on-line at, or schedule an appointment by calling 610-759-5156.

Bridals by Sandra
56 E Lawn Rd, Nazareth, PA 18064

You can see an extensive collection of the newest gowns for 2016 from the industry’s top designers as Bridals by Sandra will be producing the gown portion of the fashion show at the State Theatre Wedding Expo on Sunday, March 20th from 1-5pm. To register for the expo please visit: